Re: Do zappers work? User opinion counts
Those guys are very small and are taking a risk in order to sell more. Sadly, They may soon be joining Michael Forrest and several others.
The court rulings have been quite explicit in these types of cases.
If a company or seller or producer of a product post claims including customer testimonials that present the idea that a product achieves something, then that company must also product or show pier reviewed scientific studies that provided data showing that the product can and does achieve such results.
An example: Administrative Law Judge Upholds FTC's Complaint that POM Deceptively Advertised Its Products as Treating, Preventing, or Reducing the Risk of Heart Disease, Prostate Cancer, and Erectile Dysfunction -
https://www.ftc.gov/news-events/press-releases/2012/05/administrative-law-judge-upholds-ftcs-complaint-pom-deceptively.
Another Example: The Federal Trade Commission has charged a Switzerland-based company and its U.S. counterpart with making numerous unsubstantiated efficacy claims for a variety of dietary supplements and devices that they sell on the Internet. In its complaint filed in federal court, the Commission alleges that the defendants advertise that their products and programs can cure advanced and terminal cancers, AIDS, and other serious diseases -
http://www.casewatch.org/ftc/news/2003/drclark.shtml
While these actions were by the FTC, many others occur through the FDA.