I have dry winter itch it becomes unbearably itchy. It can be cleared up by using betnovate ointment
However I have discovered that showering the itchy area with Luke warm water and gradually raising the intensity of the heat takes the itch to a blissfully ogasmic sensation that is very addictive. The heat levels rise to almost scalding levels and you pass through several levels of pleasurable sensations before the crescendo which takes away all itching. I do this about ten times before I eventually apply the ointment. I always look forward to its return I know this is madness. Que Sera.