This is a multi-level marketing product. Tastes like real good juice. Costs 35 bucks per bottle. Spose to be the highest anti-oxidant level of anything on the planet. I never did notice any research. I too think it is a bit scammy as you can spend 40 bucks for a months supply of greens and get the same anti-oxidant levels. The people that told me about it told me how much I could mnake by getting a ton of people under me...