People that believe they are saved by the blood of the Lamb do not fear hell. Only those who believe that God picked and chose before the forming of the world who will go to heaven and those that will not. Not believing that man has any freewill to choose God and therefor having no say in whether they perish eternally or not.
I don't live in fear of hell at all because I choose God. God always wanted me from the beginning. God wants our kids, family and neighbors. Why do you think I witness to people to come to God? God is right there waiting for them to seek Him and believe.