Blog: Cleaning Insider
by scourdrycleanings

The Marketing Strategy of Cleaners These Days

Decades ago, word of mouth marketing was the only " go to " of the cleaning industry, but now Digital marketing is driving this industry

Date:   9/8/2019 5:20:02 AM   ( 20 mon ) ... viewed 90 times

As the world itself is undergoing tremendous expansion, no wonders are the cleaners. These group of people are now all over the place. If we analyze this area of practice deeply, we'll see that around 10 years ago these were very few, infact there were some of the big copanies and most of the cleaners were their employees. Few of the part time cleaners were doing it all by themselves with no marketing strategy of their own. They were relying on that old word to mouth marketing.

Although the word to mouth marketing is not that bad and is actually very blasting growth strategy but the fact is now, word to mouth strategy has lost somewhat of its glory. Putting the marketing strategy of the past times aside, lets see what's the marketing strategy of the cleaners right now, in this era. 

what's shocking is that accourding to one of the insights from Scourdry - Leading Cleaning Providers From Melbourne, Australia, most of the cleaning companies we spot are either the one man company or a partner ship of upto 5 cleaners. This area of practice is not flooded with big companies like the tech industry, but it is flooded with small business owners.

This business modal might have gotten obselete as its practically impossible for a g roup of cleaners to run campaigns across the city, its not only economically devasting but also hope drenching. What's working for cleaners these days however is the digital marketing. 

Most of the cleaners, almost 97% of the cleaners are taking advantage of the digital marketing. They are all over the internet. Some of them are running social media campaigns while others are getting fame by providng useful stuff from their blog sections.

The cleaning industry is benefiting so much from the digital marketing and if you are a cleaner and are not utilizing the power of digital marketing then you might end up taking the longest route. 

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