Tropical Traditions is the only retailer in America that is USDA organic certified, and is not mass-produced. They control the entire process from the selection of the coconuts to how it is handled and packaged. The price difference between other brands when you order the gallon with free-shipping is negligible. Don't pinch pennies when you can have the best. See www.mercola.com and see what Dr. Mercola has to say about it as well. When you buy from Tropical Traditions you are also supporting the farmers who grow coconuts, and not just some large company that mass-produces it.