I totally understand. I'm now a raw food guy. I wasn't before the movie was shot. That probably explains a lot. Now into day 14, and doing extremely well. Temptation screws with your head, so I simply stay away, and I'm fine.
For a lot of people, I think it feels like a lonely pursuit. When everyone else is eating and, worse, making fun of you for not eating, or just quizzing you harshly, it's hard to stay on track. This time, though, I've been very determined and have found it much easier.
Today, I dehydrated some hot peppers. My partner and I both tried them. I completely forgot for about 4 seconds that I was cleansing. I had to scrape it out of my mouth into the trash.