Yes, the content is partly to blame, but the unwieldy
architecture is 90% of the problem. As well, the content on
Mercola is presented in an authoritative manner...whereas here the S/N ratio is substantially higher.
Mercola is a web site...this, effectively is a forum.
Both are gradually being eclipsed by social media."
Everything above is spot on correct. Someone who deals in SEO for web sites would understand all this. Neo... nails it.