A bit like using a celebrity to endorse a product. It is a proven way to get a product/idea/belief/view noticed.
As my views are just that, and I'm not fussed if people follow them or not or even agree with them or not, I don't require endorsment of them from anyone else. It is nice to know that people may share a common view with me, but it is not a requirement for my own energy balance or my peace of mind.