It really does depend on the Reiki Master. I noticed when I was at that health fair that there were other booths in other parts of the building where they were doing Reiki massages, but while watching them-- nothing stood out from their massages and a regular massage.
What led me to get a Reiki massage from this woman was seeing that Light in her eyes. She had alot of light in her eyes more than I see in other people. I took that as a good sign.