Perhaps my social/communication skills leave a lot to be desired. It may also be somewhat unfair (and indeed harsh) to compare the hired help to the most intellectually, technologically, and spiritually advanced civilization we can trace historically. And yes, I am more than a little biased, you could say... ;)
I believe goji berries provide value for money. I would certainly prefer it if they were cheaper, but £30 for a 1kg bag which lasts months (literally) is fairly reasonable in my opinion, especially considering the monumental nutritional value one tiny berry contains.
I tend to favour soaked goji berries, although they are rather pleasant eaten straight from the bag. Here in the UK (assuming of course that you are not a UK resident) small 100g bags are available as something of a taster... Goji berries are certainly worth experimenting with, I believe.