I agree with everything you said PT, but just wanted to mention that maybe the answer to the question is that he's made a living off of promoting ALA...and especially his protocol, based on what...some 'counting rules' that he came up with(?)...both with his overpriced books, and especially his sky-high fees for consulting.
He needs to show some concrete proof, i.e., at the very least, independantly documented case studies, to back up his many claims, especially the vague statistical ones you mention PT.