By viewing his forum, even for entertainment purposes only (and you are quite correct, it is a joke - the unfortunate kind however), you add to his ratings (traffic) and indeed to his drama. (Indeed, this entire thread prolongs the regrettable!) Worst of all, desperate individuals arriving at CureZone for the very first time will instinctively believe that the most "popular" forum must contain the greatest truth. This is incredibly dangerous for oh so many people, but again the solution is rather simple...
I believe someone once said that the greatest method of solving a problem is to stop causing it. (Or in this case, to stop contributing to it.)