no one in their right mind argues against having a proper pH in the body. and frankly, i am not opposed to using tricks to get people turned around in their thinking regarding their own health. this alkalizing drink can have some short term uses. it no doubt allows a person, regardless of their diet, to experience the difference between the acid and alkaline state. that could be downright useful. it solves nothing and continued, will lead to disaster. i have neither seen, nor heard, nor experienced ANYTHING that tells me otherwise. in that regard, moreless is a piss-poor teacher.