You're right about their real objective, next they'll be calling an itch the "badthing itis disease" so we can all spend money on that. All this is happening until the pharm/med industries get the CODEX passed in Congress against the alternative supplement industry. I think all professions realize that society seeks their validation and approval, especially the advertising agencies, but the pharm/med industries also understand that society tends to consist of guilt-ridden hypochondriacs and that we are very willing to afflict ourselves (psychosamatically) with everything that their power of suggestion can covertly express (of course, the side effects of their medications not only prevent an actual cure while maintaining THEIR income, but the meds usually make it even more profitable for them as a "dominoe effect").
Lovely world, isn't it? PROFESSIONAL ethics...myth?
I think that "MYTH" is actually a buffer to keep us from realizing that their way of thinking has willfully placed their "PROFIT" agenda above that of humanity...(PARADIGM SHIFT).