I can't help feeling sorry for the guy. He spent a large part of his career, 10 years, on the study of one element. Highly specialized. Quite risky for a career. I've been there.
He is trying to help his company bring something to market. The company depends upon his research. Now, that product is undermined by the introduction of the Miracle-Mineral-Supplement protocol and the huge number of positive user testimonies. It is bad enough that he is already competing with a widely received and successful product, Stabilized Oxygen.