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Food Ads and Obesity
Images of food on TV stimulate appetite artificially, and that contributes to obesity.
Date: 3/15/2010 12:17:22 PM ( 14 y ) ... viewed 2129 times
In the news today there is an article on how South Korea is banning television ads for junk food aimed at children. That is a good start, and something every nation should do if they value their children, but we should also consider banning all images of food on TV because of the effect they are having in causing obesity.
When we see food, or even just think about it, we excrete saliva. Mine is flowing right now from thinking about what I am going to write!! Soon, that flow of saliva will become actual hunger and I will be seeking out some food to eat.
The trouble is, I don't have to go hunt or gather my food, I can just go to my fridge or my cupboards and get it - I could be eating within about one minute from now. It is too easy.
Not only is it too easy, but we are also being bombarded with images of food on TV, in advertisements and the news segments featuring cooking, or actual cooking shows, but mostly it is the ads. Those images will and do trigger our natural responses, we will get hungry after seeing them.
The solution could be very simple - just change the channel - but the problem is that it only takes one second for the image to register on us, and therefore it triggers that appetite stimulation.
"Look away, look away" is certainly appropriate though. If we have the intention of defeating the effects of the TV ads showing food by changing channels when we see food on TV, then we will be hardening ourselves against the urge to go get something to eat. It might not be perfect, but it is at least something that we can do to protect ourselves.
TV ads showing food are nefarious in that they are triggering natural processes by artificial means to increase their profits, and many of us are unable to resist it. Don't be ashamed of not being able to resist this tactic to sell food, be angry that they are doing this - take back your world!!
Take back your world? - yes, by using the remote to change the channel whenever you see food on TV, in ads, cooking segments, whatever - TURN AWAY. Do it for yourself, and do it for the rest of us. When the ads do not work, they will stop producing them.
WE ARE NOT LAB RATS!! Take back your world!! Get them out of your head!!!
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