People drink those horrid, bad for you energy drinks with caffiene, sugar, and other chemicals and substances out there because they so lack the energy to get thru even part of their day. Then of course you have the other 'healthy' alternatives, like Naked Juice, Green Goodness, etc. for those that are concerned about their health.
I thought it would be fantastic to have a real energy drink..one that has enough Iodine in it to really do supplementation on a large scale and get these people up to speed with clearity of mind, and energy to spare!