This link provides some recipes for making your own toothpowder and toothpaste. You can control the ingredients and have an excellent, inexpensive substance. However, one ingredient in a recipe I don't think is needed is food coloring . http://mizar5.com/toothpst.htm
Also, below is a link to "Here are a few comments on the subject of dentifrices. Why use a dentifrice?" The article talks about household and other accessible items. Dr. Paul H. Keyes says, "In the material that follows I have tried to provide a little insight into the therapeutic potential of some of these substances."