Wow! Because someone expresses the same beliefs as you is no reason to get in bed with them. Especially if they are making money off of attracting people with similar beliefs and those who thrive on sensationalism. People who obviously feel warm and fuzzy knowing someone confirms what they believe, allowing them to feel part of a larger group of enlightened people.
I know nothing about Trudeau's background except that he pushes sensation items and sensational claims on TV.
I hate to be the one to tell you this but this subject that sounds like a religion to you is only Trudeau's latest money making project. I have a higher standard that what I have seen to pry $30 out of my hand.