Correction

I should have said: I assume that the bottom of Jantzen coil (see earlier photo) is the North/negative side.

But after thinking about it, I doubt that a north or south side even exists.  The mag pulsers (like the Beck Pulser and the Sota mag pulser) use a transformer and a capacitor to send forth a pulse of electricity to the coil.  This creates a magnetic pulse which has a north and a south field.

But the audio amp version we're discussing is not that type and thus doesn't have a north or south side.  Which would explain why the coil neither repels nor attacks my neodymium magnet.  Rather, it causes an on/off or to/fro motion.

I think this confirms it:

"A pulse wave is a type of waveform. In particular, it is one that only has two possible states: on or off. ... A square wave is one example of a pulse wave. To be exact, a square wave is a pulse wave which spends exactly the same amount of time in the off position as it does in the on position."

http://bytenoise.co.uk/Pulse_wave

The fact that we're dealing with frequencies and not huge bursts of energy explains why thousands of pulses per minute can be sent to the coil. 

The more I learn, the more I realize I don't know much.