I guess my point was, you have options.
Unlike a playground, we dont have to face our bully if we dont want to. If our bully wants to call us a name behind our back, so be it. Who cares? Who is he talking to? Are you afraid he'll convince others to look at you in the same way he does? Well, they must be bullies too then.
When all else fails, just do what my daddy told me to do.
Get a big stick! :0)