I believe the article is absolutely right, and I don't think I am an oxymoron either.
By introducing alcohol at a relatively early age, and becoming used to the idea of (for example) having wine with Dinner in moderation, my own children thought it was "no big deal" to "drink" when coming of age, and thought it was ludicrous to binge-drink; which was the opposite view of teenagers who had been deprived of this liberality with legal and parental imposition and prohibition.
My children just don't see the point of binge-drinking!!!
Another parallel example of this is seen in my own family again, who have been used to naked bodies of both sexes from birth........sex is just no big deal....with no "hang-ups" from anyone.
What happened in America during the prohibition of the 20's?.....alcohol went underground and became fashionable with what people saw as a deprivation.