Are you talking about monoatomic gold? People who think they are very esoteric like to take it to "expand their consciousness" or something. You cannot convince them that gold would be bad for them, they think they have stumbled onto the real secret! I guess because the "elite" use it, they must know what they are doing. The people who I know who have used it have major delusions of granduer, and think they communicate with spirits, etc.