The Tibetan mantra used on the site is utterly wrong leading me to believe that he is a fraud or that the person who set up the site is mixed up.
Secondly there is a saying that goes like this...
'If you meet the Buddha, kill him.' The meaning of this is that should a person become Realized then they would be free of the trappings of vanity and narscissism and would never declare themselves or assume the mantle of being a man of God or Avatar or some such nonsensical thing. These are the manifestations of ego.
Thirdly there is a line from a song by Bob Dylan...