I am very impressed. I am in my 50s, fair skinned, and lost quite a bit of weight about 7 years ago and now have disgusting facial wrinkles. After cleansing my face the other evening, I melted some organically grown coconut oil between my fingers and applied to my face. The coconut oil sat on my skin for 2-3 minutes and then suddenly disappeared. And with it most of my wrinkles disappeared! Awesome. I tried it again a couple of days later and the same thing happened. And my face kept its less wrinkled appearance all day at work. The organically grown coconut oil isn't cheap but compared to the high priced facial creams it is very inepensive. My skin feels noticibly softer for a few hours also. Does anyone know if the de-wrinkling effect is strictly temporary or if wrinkles actually lessen with continued use of the coconut oil?