I could care less about what financial benifits may or may not come from being with their company, honestly I only signed up so that I could get their products at whole sale for myself and my family. I agree with you that many of the innerlight products are a bit over the edge, and really just a ploy to build up their products list. However, I've tried the supergreens, and prime pH, and have seen some good results. I'm still testing it out personally, and you may hear me on there in a month yelling that it's some kind of farce, but the results I've seen so far seem to imply otherwise. For now I am optomistic and hopeful. The book on the other hand I really think gives a good solid understanding. I would however be very interested in hearing critiques from any medically trained, or biology students out there, since I am certainly not one. I'm giving a copy to a friend of mine who is a registered dietician to see what he thinks. I'll let you know when I do. later, Mike