having a button or link on the curezone home page which says "new to Curezone? click here" or some such. There could be a page that describes, here's what we offer and links to all the protocols. I know that will not help people who have wound up in curezone from a search process.
I think people interested in taking charge of their own health will take the time to investigate the site as a whole. I also believe that people new to the site read for a while and often follow the advice of those posters who they feel they can identify with. If those posts are linked to protocols which differ from what the poster intends, that could be very confusing.