the books says 2 lbs a day...but...

I think more realistic is about 1 lb a day, and even that is difficult to keep off if you don't change your eating habits.

The Master-Cleanse is mainly to detox, although most people do lose weight as well. I like it because I shed a few pounds and it helps me tremendously to eat healthier once I go off. I really appreciate food and I crave healthier things.

Good luck to you!