I could have sworn I've seen them cheaper than that! or a version of it. Check the link for the catalogue in the supplements post, I think they have a version in that catalogue that is much cheaper?
Everyone should have at least one type of massager. I did very well with what's usually called a Shiatsu massager until it broke. It was great for increasing circulation to the lower back/colon, you just rest it against the wall or back of the chair and sit against it. And you can use it on your feet etc.