I've had the same problem since I was a kid, and I've actually found a combo of products to finally do the trick once and for all. I moisturize my face with Yu-Be Moisturizing Skin Cream in the morning and at night, and I use the same brand's Lip Therapy balm throughout the day. I think the balm is as heavy-duty moisturizing as the moisturizer itself, so this has been a life-saver together.