Psychological operations... In war, best to soften up the enemy with all sorts os mind games before the real attack.
Sun Tzu:
"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate."
People have noted how the scr1pt appears to be getting stale.... Appearances can be deceiving.