Think before going pink: Many breast cancer awareness sponsors profit from cancer
by Tony Isaacs
(NaturalNews) As we find ourselves once again awash in a sea of pink for Breast Cancer Awareness Month (BCAM), few people who participate, donate or buy pink-themed products are aware that BCAM has always been a deliberate deception - a "pinkwash" which helps "do-gooder" sponsors hide their own culpability while promoting products which cause cancer.
In the beginning
Breast Cancer Awareness Month (BCAM) was launched in 1987 by Imperial Chemical Industries (ICI), a British chemical company which has been a world leader in manufacturing cancer-causing pesticides, plastics and other products. From day one, ICI and later spin-off Zeneca have used BCAM to direct research and prevention efforts away from chemical carcinogens.
To this day, not a word can be found in any of the BCAM literature suggesting that decreasing exposure to chemical carcinogens or dietary changes can help play a role in cancer prevention.
Examples of BCAM sponsors who promote cancer causing products:
General Electric (GE)
GE, a major polluter of carcinogenic PCBs in a 200 mile stretch of the Hudson River, sells upwards of $100 million annually in mammography machines. BCAM emphasizes encouraging yearly mammograms. The trademark slogan is "Early Detection is Your Best Prevention." Though it is too late to prevent cancer once it has been detected, 37 percent of American women believe that mammograms somehow prevent breast cancer.