That's a great article. For instance my next door neighbor rejects Christianity because he "can't believe in the hell fire and brimstone stuff" he says he believes in what Jesus taught (although he currently believes all religions are fine). He attended Unity churches which teach this. But he still calls his beliefs Christian based. This article comes closer to what probably happens to those who continually reject Christ.
I personally have always thought somehow this didn't seem like something a loving God would do too. But I heard NDE's that were so frightening where people did go to hell so I wonder what that means as well.