It is a mindset of realization of who has truth at the heart of their research. None of the heads of research do currently (researchers themselves do, but their hands are tied). Look at the ridiculous pink ribbon society, it just makes me sick!!!
I agree. They have cures for breast cancer as well as other cancers but they do these stupid campaigns to make more money to pay executive salaries rather than to get these cures to the market.
Just think of all the good that money could really do such as to help fund our school system so we are not far behind other countries in education.