Now there's a wonderful idea! and I've wondered about this too. Though I don't think the name "Natural Hygiene" has much appeal. As I said to someone posting here awhile back, it's not 'sexy', and she took great offence to that, as if I were suggesting something about her--but the (impersonal)truth is, unless a thing has some kind of broad appeal these days, it's only preaching to the choir; and worse wouold be if it can be targeted and labeled as uncool.