Didn't know that part of Fox's background, like I said, I'm no expert on Mexican affairs, but a quick check on Wikipedia says you're right, he was president of Coke Mex.
You also hit the nail on the head about the aristocrats and free trade, but alas, you're not trying to suggest that any present day elitists are conspiring against personal and financial freedoms, are you? Naaah, that would be too far fetched...*wink* *wink* *nudge* *nudge*