i think you are both right in a sense. these messages can be claptrap when viewed by certain people. middle class republican types will never get through one of these for they see it as an attack on their own thought processes. their identity is slighted by being made to feel that they arent enlightened. liberal types will nod their head in agreement thinking that they are the light givers while harboring hatred of their own towards those that don't think like them. wishing that if only those rabid, religious, right wingers could just all love one another like "we" do. never seeing their own darkness.
the world is due for some more light. but as we all know, light is made up of many spectrums. if you can't receive all of them, what good is just some?