Infiltration; Decades ago someone told me that talk radio is the best way to become rich. You loose your shirt running the station for a decade or more until your have enough listeners, then you get bought out for big bucks even though your business ALWAYS lost money. Then the host gets replaced by a programmed robot...
Same with good supplement and health products, they always get bought out and disappear. The latest was a company that made a probiotics with a huge amount of B.Longum, they where bought out within two years and B.Longum is nowhere to be found on the label anymore...