Sounds good to me. At this point, we don't even seem to have awareness.
I would like to see as a long-term goal:
A world BO & halitosis research center. Partly in the hope they solve the problems (obviously), but also once they start publishing papers, suddenly the system starts to realise how big a problem this is (especially metabolic) and lots of research labs then find a purpose for themselves. That seems to be how our medical systems work mostly (the bandwagon principle). Something like FBO isn't even 'classified' yet, even though it seems the main BO problem on the boards ? They could also have a room next door where the researchers research external 'traditional' BOs (and localised halitosis, for example).
With the internet, I think they can look at problems the other way round. The sufferers being on their forum (or other ways to give them data), and then they set their research goals to match that.