1. Assess Your Personal Goals

If you're a business-minded person whose career is their entire life, it might take a lot of effort for you to take a step back from thinking about home insurance quotes and consider what your personal goals are for your life. In the grand scheme of things, whatever kind of business you create is going to dictate how your life goes. You might be dreaming of financial success and enormous wealth, or you might want a more flexible lifestyle and fewer hours spent in the office. Whatever your end goals are will help you decide how to structure your business and will keep you going when obstacles appear in your path.

2. Create a Business Plan

Whether you've already been in the real estate game for a while or this is your first venture into that world, you have to sit down and formulate a solid business plan. This isn't just about deciding who does what and strategy - it's also an opportunity to craft your business's identity. What's going to set your real estate business apart from the competition? How do you want clients to perceive your business from the outside? This is also the time when you should be constructing a mission statement outlining the values and goals you want to uphold in your business. Having a compelling vision will also help you inspire whoever you're going to hire, whether that's a full staff or just a personal assistant.

3. Set Up a Website

Let's be real - most people searching for any specialized services are taking to the internet to find them. Neglecting to set up a website as part of your first steps in creating a business can be a huge mistake, as it can be the difference between potential clients looking into you and looking elsewhere. And if you've started cold-calling clients without a website for them to check out, they'll have no way to find further information about your business. You should prioritize setting up a website once you know your business plan and vision and make sure it's a solid website with a good user interface. Once you've got your social media profiles up and running, your website should link to them and vice versa.

4. Utilize CRM

For your business to function smoothly, it needs a good system in place. Getting a good CRM system isn't just going to make your business better - it's going to make your life much, much easier. As you start your business, a CRM will help you organize leads and keep your contacts in order, as well as automating a large amount of the process once you're comfortable. The process of taking someone from the initial lead to the final purchase of a home can take months, even years. Giving a large portion of that process over to CRM give you and any employed agents time to pursue many leads at once, rather than focusing on a single client. 

5. Follow Up Consistently

Once you have your business going, it's important right out of the gate to form your reputation as an agency that prioritizes client relationships. Leaving a lead hanging when they're expecting to hear back from you is a huge mistake, especially at the beginning of a business. At the end of the day, once you have your business plan, personal goals, and systems in place, your real estate business's success is going to come down to nurturing client relationships. 

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