Weight Loss Cure?

I just saw an infomercial by Gary Trudeau for his book called the Weight Loss Cure. He states that a simple product (named in the book) will dramtically reduce weight within hours of its implementation. It triggers the hypothalamus to stop food craving and releases pounds of weight from around the hips and thighs. The switch that cuts off hunger and cravings is permanent when used for 45 days. (Sounds to good to be true).

I would have ordered the book but did not like certain aspects of the offer when I called in.

1) Does any one know what the weight loss product/supplement is?
2) Does this actually help the body lose the weight?
3) Has anyone tried this method?

Sorry if this is the wrong forum for this question.

Thanks