Have you downloaded any of those $97 ebooks recently? Nowadays, there are a great many 'experts' producing fluffed up 300 page, bloated ebooks that the sell for $67 or $97 a pop.
Most of these ebooks are pumped full of needless, worthless information just to increase their page count.
Recently, I purchased a much advertised AdSense ebook about how to make thousands of dollars every month from Google AdSense. I sorted thru all the filler junk to find that the whole idea is to make the ads not look like ads!
This author took a simple idea and expanded it's explanation by a factor of twenty just to give the impression of value. Who would pay the high price if the fluff was removed and the ebook was only a few pages, may 10 or 15?
The new thing in ebooks is 'short and sweet' - just pertinent information, minus all the extraneous garbage you don't need. The idea here is that you get the important information you're really looking for, without all the junk. Prices so low that the $97 ebook gurus might have a heart attack!
How much? Do you like seven dollars?
Terrific Selection of $7 Ebooks