excema help!!!

I have had excema since I was an infant and it wasnt too bad the past year but now the past few months have been horrible. The only place I get it is on my shins and calfs but it is bad. It itches like crazy and the rash is very obvious. the cream eliminates some itching but does anyone have any advice on how to make the rash less noticable and how to keep this under control? Thanks