Krill Oil vs. other Fish oils

I'm reading so much on Krill Oil nowadays and how this is so much better than Cod Liver, sardine, salmon oils etc... I am wondering if this is just the newest and greatest thing or if it is true... Anybody ? thx

" A far superior source of Essential Fatty Acid :
Contains a natural blend of Omega 3, Phospholipids, and the highly effective antioxidant Astaxanthin.
Absorption is up to 5 times greater than fish oil - so you take less and absorb more.
Guaranteed free of heavy metals, dioxins, PCB's and contaminants. No fishy aftertaste, and only Neptune krill is cold-vacuum processed. No heat in the processing preserves all the healthy biological properties. The antioxidant properties are 300 times greater than vitamin A, and 48 times greater than standard marine oils. "

Tweet