The cold water extraction is the key! It looks fine, except I'm a little confused over the supplement facts on their site. I didn't take a whole lot of time to look into it, but the numbers don't match up, if it's 100% krill oil. It really doesn't matter, your on your way to better health, and that's all that's important.
I don't think people realize everything that this krill oil can do, more and more studies are coming out, from arthritis, to cholesterol, to pre-menstrual systems. It shows great potential as an energy and alertness booster, skin protector, wrinkle fighter. It has been linked to helping children and adults with attention deficit disorder, and more!