Did you see this Google explanation?

This is now the very first 'hit' site listed when searching the word 'failure', at least on MY computer.

(Apparently Google sometimes sends different lists of 'hits', on a given word search, to people in different countries. Don't know if this applies to any other type of 'selective demographics'.)

http://googleblog.blogspot.com/2005/09/googlebombing-failure.html