Perhaps you already recognize this number as the "symbol" for people with HSVII. These numbers correspond with the spelling of "herpes" on a dial pad of a telephone.
I recently saw a T-shirt advertised online. It said, "Got Herpes? (Me too)"...
40 million Americans (saying nothing of the rest of the world) have HSVII. Are we seeing some rustling in the closet? Or perhaps this is the beginning of an "outbreak" into the open.