Please all vegans and vegetarians fill out my questionnaire about veganism.

Hi everyone,
I’m a French business student and I’m presently writing a report about the vegan market. I chose to write about this field not only because I have been vegan for one year now but also because I would really like to analyse this market in order to develop it. I wrote a questionnaire that I posted on several forums. I hope I will have plenty of answers! I will post the result of the poll (if any…) on every forum. Take care.

Please send your answers to the following address: veganism_report@yahoo.com
You can download this questionnaire as a .doc format (Microsoft word) here:
http://site.voila.fr/veganism/questionnaire.doc

You can also download my report about being vegan in Japan here:
http://site.voila.fr/veganism/being_vegan_in_japan.doc

THIS PART OF THE QUESTIONNAIRE IS ONLY FOR PEOPLE WHO CONSIDER THEMSELVES VEGETARIAN

1. What do you never eat?
0 meat
0 fish
0 eggs
0 dairy
0 honey
0 food containing additives
0 food containing refined sugar
0 food containing GMOs
0 other:………………………….
Please select any of the options above which apply to you.

2.a Have you ever been vegan?
0 yes
0 no

2.b If yes, why did you stop being vegan?
0 it was difficult to cook vegan food
0 it was difficult to find vegan food
0 there was not enough variety
0 I had a hard time finding ready-made vegan food
0 it was too expensive
0 for social related reasons (i.e.: rejection, marriage…)
0 for work related reasons (i.e.: inconvenient for business lunches…)
0 for health related reasons
0 other:………………………….
Please select any of the options above which apply to you.

2.c Would you consider becoming vegan again if your needs were fulfilled?
0 yes
0 no


3.a If you have never been vegan, would you or have you considered becoming vegan?
0 yes
0 no

3.b If yes, what could motivate you to go vegan?
0 if it were easier to cook vegan food
0 if it were easier to find vegan food
0 if there was more variety
0 if it were easier to find ready-made vegan food
0 if it were less expensive
0 if it were easier to socialize
0 if there were more vegan places (restaurants, shops, etc…)
0 if there were more dairy substitutes
0 if I was not worried that it could affect my health negatively
0 other:………………………….
Please select any of the options above which apply to you.

3.c If not, why would you never go vegan?
0 it is too hard to cook vegan food
0 it is too hard to find vegan food
0 there is not enough variety
0 it is too hard to find ready-made vegan food
0 it is too expensive
0 it is too hard to socialize when you are vegan
0 there are not enough substitutes
0 I think there are too many health risks
0 other:………………………….
Please select any of the options above which apply to you.

Any comments?
………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….…………………………

Thanks a lot for your time.
Do you want to receive the results of this poll by e-mail?
0 yes
0 no







THIS PART OF THE QUESTIONNAIRE IS ONLY FOR PEOPLE WHO CONSIDER THEMSELVES VEGAN

1. Are you?
0 a woman
0 a man

2. How old are you?
…………..years old

3. In what country do you live?
………………………………….

4. What do you never eat?
0 meat
0 fish
0 eggs
0 dairy
0 honey
0 food containing additives
0 food containing refined sugar
0 food containing GMOs
0 other:………………………….
Please select any of the options above which apply to you.

5. When did you become vegan?
0 I was between 0 and 6 years old
0 I was between 7 and 13 years old
0 I was between 14 and 20 years old
0 I was between 21 and 30 years old
0 I was between 31 and 40 years old
0 I was between 41 and 50 years old
0 I was between 51 and 60 years old
0 I was between 61 and 70 years old
0 I was between 71 and 80 years old
0 I was between 81 and 90 years old
0 I was between 91 and 100 years old

6. Why did you become vegan?
0 for ethical reasons
0 for religious reasons
0 for political reasons
0 for health reasons
0 for environmental reasons
0 other:………………………….
Please select any of the options above which apply to you.

7.a Do you consider it hard to be vegan?
0 yes
0 no
7.b If yes, why?
0 I find it difficult to cook vegan food
0 I find it difficult to find vegan food
0 there is not much variety
0 I find it difficult to find ready-made vegan food
0 it is very expensive
0 I find it difficult to socialize as a vegan
0 I have health issues
0 other:………………………….
Please select any of the options above which apply to you.

8. Which products would you like to find?
0 more variety in meat substitutes
0 more dairy substitutes
0 more delicacies/sophisticated foods
0 more exotic vegan foods
0 more vegan desserts
0 more health oriented vegan foods
0 more vegan foods quick to prepare
0 more vegan snacks
0 more vegan baby food
Please select any of the options above which apply to you.

9.a Do you buy vegan certified food?
0 yes
0 no
0 I do not pay attention

9.b If yes, how often?
0 every day
0 4 or 5 times a week
0 2 or 3 times a week
0 once a week
0 once every two weeks
0 once a month
0 less than once a month
0 I do not know

10.a Do you buy ready-made vegan food?
0 yes
0 no

10.b If yes, how often?
0 every day
0 4 or 5 times a week
0 2 or 3 times a week
0 once a week
0 once every two weeks
0 once a month
0 less than once a month

11. Do you find vegan food imitating non vegan food (by appearance, taste, name…) to be unappealing?
0 yes
0 no
0 I do not care

12. Between two similar vegan products, what would make a difference?
Please sort in order by adding a number from 1 to 16. 1 being what matters the most to you to and 16 being what matters the least to you:
- it says that there are no GMOs:
- it says that a good salary is paid to the farmers (fair trade):
- there is information about veganism:
- there is a recipe on the back of the packaging:
- it offers a recipe on a collectable card:
- it is less expensive:
- there is a prize (bonus product):
- there is a sweepstake/game:
- there is a rebate for the next purchase:
- the packaging is better:
- it looks more appetizing:
- a part of the profit is given to a charity for people:
- a part of the profit is given to a charity for animals:
- the factories of this company are ecological/less polluting:
- the product is kosher:
- the company is independent while the other one belongs to a company that produces non-vegan foods or products:

13. What color symbolizes veganism to you?
……………………………………………….

14. Is the price a restraining factor to the purchase?
0 yes
0 no

15. Would you like to see more vegan restaurants developed?
0 yes
0 no
0 I do not care

16.a Would you be interested in a 100% vegan fast-food restaurant?
0 yes
0 no

16.b If yes, how often would you go?
0 every day
0 4 or 5 times a week
0 2 or 3 times a week
0 once a week
0 once every two weeks
0 once a month
0 less than once a month

17. Would you buy vegan food, bath products and clothing in a vegan restaurant or in a vegan fast-food restaurant?
0 yes
0 probably
0 probably not
0 no

18. If there were something that could make you stop being vegan, what would it be?
………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….…………………………

Any comments?
………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….………………………………….…………………………

Thanks a lot for your time.
Do you want to receive the results of this poll by e-mail?
0 yes
0 no
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