Yes that is the name of the product. If you go to any health food shop and ask for 'the 15 day detox in a box' they will know what you are talking about - it seems to be a very popular product. It is aimed at clearing Kidney, Liver, Stomach and Intestines of parasites, using different herbal tablets at different times. You have to stick to a strict diet while doing it (it tells you what to eat in the instructions).
I certainly felt great during and afterwards, but whether that is because I was eating VERY healthy foods or because it was doing the job it claims to do I don't know.